Siguto: Signed, Live, Delivered

Siguto embarked on an ambitious mission to revolutionise fan experiences, offering something truly original: live, personalised signatures from performers and public figures during events. This concept aimed to create authentic, real-time connections, turning fleeting moments into lasting keepsakes. The brand identity needed to capture this innovative and human-centric vision, blending creativity with immediacy.

The logo centres around the letter 'o,' which doubles as a stylised writing hand, symbolising the live, personal connections that Siguto facilitates. The negative space within the logo evokes the fluidity of a metaball, representing seamless interaction and creativity. Its shape also hints at a comet, tying to themes of connection and stars—metaphors for the extraordinary bond between fans and their icons, and the fleeting but impactful nature of live moments. Combined with a sleek wordmark, the logo perfectly captures Siguto’s innovative and dynamic vision.