Black Friday, Redefining Records

The 2022 Restream Black Friday campaign wasn’t just another sale—it was a strategic effort to drive paid subscriptions while addressing a unique challenge: introducing live streaming to a broader audience unfamiliar with its potential or Restream’s role in it.

The campaign’s creative direction, fully conceptualised and executed by me, centred on subtle, dark gradients, dynamic typography, and bold, overlapping imagery to reflect the energy and excitement of live streaming.

Combining a UPS and a discount value made the offer irresistible while staying true to Restream’s brand. Each asset—from social ads to web and app banners—was tailored to maximise engagement and resonate with streamers eager to amplify their online presence.

Every detail, from the core concept to the design execution and messaging, was thoughtfully crafted to not only highlight the discount but also educate and inspire potential users about the power of live streaming, ultimately generating record-breaking numbers in revenue and outperforming all previous years.