Patisserie Valerie: Sweetening Every Detail
As Creative Lead for Patisserie Valerie, I reimagined the brand’s visual identity across multiple touchpoints. From designing elegant menus and captivating packaging to refining the website and mobile app, every project was an opportunity to blend functionality with the brand’s heritage of indulgence.
The brand’s visual identity was rooted in celebrating its rich tradition while appealing to a modern audience. Through thoughtful typography, refined layouts, and a focus on the details, I created cohesive designs that connected seamlessly across platforms. From intricate cake photography to polished menus and posters, every element worked together to enhance Patisserie Valerie’s timeless yet contemporary appeal.
During lockdown, I took on the challenge of directing and executing photoshoots from home, transforming everyday spaces into a temporary studio. From styling the food to capturing the perfect shot and editing the images, I showcased Patisserie Valerie’s offerings—ranging from classic cakes to modern breakfast dishes. These visuals aligned with the brand’s identity and enhanced menus, social media, promotional materials, and eCommerce listings during a pivotal time.
