Papa Gee's: Halal Tradition, Modern Appeal

Papa Gee’s set out on a mission to become a leading European Halal brand, serving both Muslim and non-Muslim communities with high-quality, ethically sourced meat products. The challenge was clear: craft a brand identity that celebrates tradition while appealing to modern consumers.

The visual language brings together cultures, symbolised through a logo that merges the Arabic word for "Gee" with a stylised "G" in Latin script. This blend of influences communicates familiarity and trust, resonating with a diverse audience.

Using a warm, inviting colour palette – from the energising Spice Red to the calming Creamy Beige – the identity reflects Papa Gee’s commitment to both authenticity and excitement. Earthy tones ground the brand in quality, while a bold red adds energy to packaging, standing out on shelves and drawing attention.

From product packaging to point-of-sale materials, the cohesive brand design invites consumers to experience the richness of tradition in every product. It’s a brand with a modern twist, bringing people together with shared values and a passion for great food.