Natural Elements: A Spin on Sustainability

Natural Elements is KitchenCraft's range of sustainable kitchenware, designed with the planet in mind, this brand is all about making eco-friendly choices look effortlessly cool.

The goal was to create a visual identity that embodied eco-friendliness while maintaining a modern and appealing aesthetic. The branding needed to highlight the range’s biodegradable and environmentally conscious materials, making sustainability an integral part of the product experience.

The logo is an ambigram, a design that can be rotated 180 degrees and still appear the same, inspired by the recycling symbol to represent renewal and balance. Formed from a continuous line, it combines the initials 'N' and 'E' while echoing the cycles of nature. This thoughtful design, paired with earthy tones and minimalist visuals, perfectly reflects the range’s commitment to sustainability and harmony with the environment.