KitchenCraft: Designing Tradition, Inspiring Innovation

KitchenCraft, one of the UK’s most established cookware brands, entrusted me with redefining their visual identity. From a refreshed brand design that extended to new office spaces to packaging for award-winning products, every element celebrated the balance of tradition and modernity. My work aimed to enhance their market presence while maintaining the authenticity that loyal customers cherish.

The video’s creative contribution extended beyond digital media. It became instrumental in creating and implementing the new graphics for the building's walls, signage, and overall aesthetics. This ensured that the entire workspace became a seamless and consistent reflection of the new KitchenCraft brand.