KC Essentials: Ditch the Dull; Infuse the Fun
KC Essentials is a line of practical, everyday kitchen items that needed a fresh, engaging identity to stand out in a competitive market. Tasked with bringing personality to this range, I focused on crafting playful yet functional designs that captured the brand’s accessible and dependable nature while making ordinary essentials feel special.
The visual identity centred around hand-lettering, lighthearted illustrations and clever puns, designed to add a touch of fun to each item category. These elements created a cohesive yet lively aesthetic across the range, making the products not just functional tools but conversation starters in the kitchen. This distinctive branding ensured KC Essentials could appeal to a broad audience while retaining its everyday charm.
