Ark: A Shelter and a Promise

Ark is a social housing company dedicated to providing safe, reliable homes to those in need. The challenge was to design a logo that encapsulated their mission while remaining simple and recognisable. The resulting identity is both approachable and meaningful, resonating with the company’s core values of protection, trust, and community.

The Ark logo merges two powerful symbols. The choice of a roof symbolises Ark’s core mission of providing the fundamental human right to a safe and comfortable home to those in need.

The keel of the ark, often associated with stability and navigation, complements the roof element by highlighting Ark's commitment to guiding individuals and families toward a brighter future.