Alberto Marchetti: A Scoop of Retro Elegance

Alberto Marchetti, a renowned gelateria in Turin, was in need of a visual identity as rich and authentic as their artisanal ice cream. The challenge was to craft a brand that blended tradition with modern appeal, capturing the essence of their handcrafted approach while standing out in the competitive world of Italian gelato.

The brand identity is inspired by the vibrant seaside culture of 1960s Italy, brought to life through a custom logotype, soft pastel tones, and playful patterns. These elements evoke nostalgia while maintaining a fresh, contemporary edge. The cohesive design spans across storefronts, packaging, and promotional materials, ensuring Alberto Marchetti’s passion for gelato is as visually irresistible as the flavours themselves.